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| Aligning Rich Media with Business Objectives:
Building a Business Case for DAM Software
The most compelling return on investment (ROI) for Digital Asset Management (DAM) has been its impact on the speed, efficiency, and consistency of marketing-related activities for an organization. Now that DAM has grown beyond marketing initiatives, companies are increasingly discovering far more compelling, yet harder to quantify business considerations for extending DAM implementations.
As today's enterprises become more sophisticated in the use of digital media - thanks to the introduction of innovative technologies and the need to stand out in a crowded electronic marketplace - the demand for "rich media" is growing exponentially. And with that demand comes the need to manage it effectively. As rich media content is distributed globally both within an organization and to external audiences, its value to the organization greatly increases. Traditional print and online channels have already created a large challenge for global organizations to manage valuable content. New channels such as cell phones, PDAs, and Podcasts are sure to only add to the complexity- not to mention that these new media types are increasingly expensive to produce and manage. Digital asset management (DAM) solutions enable enterprises to control these costs, maximize the value of rich media assets, and manage the digital rights to this content.
To make the business case for DAM, you need to understand the range of cost factors related to managing and sharing rich media. These often revolve around the time knowledge workers must spend manually performing many of the tasks that can be automated through DAM software. Specifically, such cost factors can include time spent searching for appropriate content, recreating and duplicating rich media files, licensing and rights-management activities, handling requests for file conversions and fulfillment, maintaining archives, and other administrative tasks.
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